MEDIA RELEASE
LIG Solutions Unveils Expanded Marketing Team
Cleveland, Ohio (July 15, 2020) —LIG Solutions, has announced the expansion of its internal marketing team to meet the needs of its growing health care insurance business portfolio.
With more than 30 years of combined experience in the health, life, and Medicare insurance industry, LIG has successfully distributed more than 60,000 insurance policies nationwide per year and delivers member benefit programs centered on health and wellness initiatives to drive retention and engagement with the communities/marketplaces they serve.
“The expansion of our marketing team is a reflection of not only the growth of LIG Solutions but of the need of our partners for engaging their membership with consistent communications and marketing of the health coverage products and services they need,” says Jason Farro, CEO of LIG Solutions. “With an expanded team in place we look forward to growing and enhancing our marketing and communications initiatives to meet the diverse needs of our client partners and their members.”
After serving as Director of Business Development and Corporate Marketing, Tim McNichols has been promoted to Executive Director of Partnerships. A graduate of Cleveland State University, McNichols has an extensive background in working for and with associations, media companies, marketing organization and has driven LIG’s association and membership-based organization insurance partnership programs to include agreements with more than 50 groups nationwide.
Joining McNichols as Manager of Marketing and Analytics is Brandon Juesk. A graduate of West Virginia University with an M.S. in Business Data Analytics and an MBA from Walsh University, Jusek brings a wide range of corporate branding strategy, product launch, voice of customer marketing, integrated communications, and marketing analytics experience to his position. At LIG he will be implementing high impact data projects for strategy, efficiency, and bottom-line improvements.
Caroline Darr joins the team as marketing coordinator. Darr is a graduate of Cleveland State University and has marketing experience including event coordination, strategic planning, company rebranding, lead generation campaigns, partnership/account manager, social media and digital campaigns. In her role Darr will be working with LIG’s association partners and supporting LIG’s overall marketing initiatives.
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About LIG Solutions
Headquartered in Cleveland, Ohio, LIG Solutions specializes in offering comprehensive, turn-key insurance solutions for individuals, families, seniors/Medicare, groups, businesses, associations, societies, NGB, membership organizations, and other affinity groups. With more than 30 years of combined experience in the health, life, and Medicare insurance industry, LIG has successfully distributed more than 60,000 insurance policies nationwide per year and delivers member benefit programs centered on health and wellness initiatives to drive retention and engagement with the communities/marketplaces they serve.
Media Contact
Tim McNichols
LIG Solutions
216.487.6152 / tmcnichols@lighthousequotes.com